Customer story · Media & Entertainment
9 weeks to global.
How the world's largest streaming audiobook and podcast service rebuilt its marketing operations across 4 regions and 500 users, from legacy tools to a single connected platform.
- 9 wks
- Deployment
- 500
- Users
- 10K+
- Assets
- 4
- Regions
- 100+
- Campaigns
- 80%
- Time saved
Where they started
The challenge
Running marketing operations for the world's largest audiobook and podcast platform means coordinating 100+ campaigns and 10,000+ assets every year across four global regions. The team was doing this inside Salesforce Quip, a tool that wasn't designed for that kind of operational complexity. Planning lived in one place, execution in another, and reporting required stitching together data from multiple sources by hand.
Every campaign cycle brought the same friction: duplicated effort across regions, no shared view of what was running where, and hours spent on manual updates that should have been automatic.
“Simple Stack's expertise and Airtable's flexibility have been transformative for our marketing operations. The time we save allows us to focus on what truly matters: delivering exceptional content to our audience.”
— Yan Zhang, Senior Program Manager, Amazon Audible
What we built together
The solution
In nine weeks, Simple Stack migrated Audible's global marketing operation from Quip to Airtable. Not a lift-and-shift, but a full rethink: campaign planning, asset creation, regional coordination, and performance tracking redesigned as a single connected system. 300 internal users and 200 external partners now work from the same source of truth.
The platform
Four modules. One platform.
Marketers now save 5–10 hours every week, time returned to creative work, not spreadsheet updates.
Outcomes
Results that compound
What took nine weeks to build is now the foundation Audible's global marketing team runs on every day. The system didn't just replace a tool. It gave 500 people a shared way of working, across regions, across teams, across partners. That's the kind of infrastructure that compounds.
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